The Smedley Award Membership contest is the perfect time for you to have your first Open House of the year.
Find attached a checklist to help you plan the perfect Open House. Once your team is in place have fun with the planning. Treat an Open House as a party.
Who would you invite to this party?
What would be the entertainment?
How would your guests know where to go?
Will you serve food?
Do you have a take away for your guests such as a “Guest kit”? (See checklist attached)
How will you follow-up with the guests after the Open House?
How would you know if your Open House was successful? (See attached conversion rate)
If you have guests interested in becoming members, sign them up for a year not just six months. Think about it. If you sign them up for a year:
You won’t have to worry come April.
You won’t have to chase them for their dues in April
You will know which members are “for sure” in April
You won’t have to worry about losing your DCP points because you don’t have enough members.
For those reasons, you should also consider signing your existing members for a year. I know, not all of them might want to sign for a year or be financially able to, but if you can, you would save yourself so much stress and anxiety come April.
Give it a try. You might be surprised how many members will like the idea of having their membership secured for a year.
To your success,
Jocelyne Vezina, DTM
District 86 Club Growth Director 2018-2019